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Michael
Lange
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The
SEC's Reality GAAP
by Michael G. Lange
How would you respond if your child said she got "straight
A's" in school and then dismissed each "C" you
found on her report card as a "one-time extraordinary event?"
You would probably tell her to work harder.
Some
companies apply the same kind of wishful logic to their financial
report cards, asking you as investors to reward them for "pro
forma" earnings that beat Wall Street expectations - provided
you ignore substantial expenses they label "one time"
or "extraordinary."
More
companies than ever before are putting out pro forma results
that are not audited and in most cases do not comply with
generally accepted accounting principals ("GAAP").
They are management's presentation of "our business as
we'd like it to be," in the words of Securities and Exchange
Commissioner Isaac Hunt, Jr. As Hunt notes: "The growing
use of pro forma earnings has undoubtedly been fueled by management's
desire to paint a rosier picture than GAAP might otherwise
allow."
Of
course, there is nothing new about management trying to make
bad results look good. Soon, however, they may get help from
a surprising source - the SEC itself. The agency is now a
"kindler, gentler place," says new Chairman Harvey
Pitt.
While
Pitt is critical of pro forma results, he views them as "indicative
of the need to rethink our current [disclosure] system."
To his mind, managers are not trying to put one over on investors.
Pro forma earnings reflect a "legitimate desire by companies
to demystify mandated financial statement disclosures and
to encourage shareholders to focus on what management believes
are the most salient details to be gleaned from their company's
financials."
As
any good magician knows, sleight-of-hand tricks require making
the audience look the wrong way. That is easy with financials,
since companies typically announce their pro forma results
in news releases weeks in advance of filing detailed disclosures
with the SEC. Thus, for several weeks, all investors have
are the releases, which focus on what managers consider the
"most salient details."
And
the SEC doesn't seem to think you are really reading those
long disclosures anyway. As Pitt says: "Investors anxious
for current, simplified and comprehensible financial reporting
are today more likely to rely upon a company's 'pro forma'
disclosures than the same company's meticulously prepared,
mandated GAAP disclosures."
It
is time to "step back and rethink our financial disclosure
model," Pitt says. "Because our current system focuses
principally on so called 'objective' numbers and disclosure,
it does not provide nearly enough useful information to investors
" Management must be "encouraged to disclose
trend information more broadly" and to give investors
"more information about intangibles."
Of
course, these same managers can't be up all night worrying
if their emphasis and gloss will get them sued. They need
protection from what Pitt calls a "hyperactive litigation
environment," and he seems ready to give it to them.
Pitt has announced a new SEC enforcement policy in which companies
"discovering" securities violations can expect reduced
penalties - or no punishment at all - in return for cooperating
with the agency. To further insulate them from the "specter
of liability" he might also try to give them protection
from irate shareholders, as the agency did with Regulation
FD, which expressly bars shareholders from suing companies
to enforce the rule.
Pitt
does not seem at all concerned about the strong corporate
trend towards manipulation of earnings and eroding accounting
standards. However, the accounting scandal now engulfing Enron
is but one of many accounting debacles over the past few years
at companies including Sunbeam, Cendant, Waste Management,
Xerox and Lucent Technologies.
A recent study by Enron's own auditors, Arthur Andersen, found
that the number of companies forced to restate their financial
results due to accounting improprieties has been soaring.
Researchers counted 723 restatements from 1997 through 2000.
An astonishing 233 restatements were recorded last year alone,
double the number in 1997 and more than five times the 10-year
average of 46 per year from 1988 through 1997.
Arthur
Andersen knows about restatements all too well. Just this
month, it agreed to pay $20 million to settle a lawsuit involving
Waste Management that accused the firm of professional malpractice.
That is on top of the $7 million fine it paid to settle an
SEC inquiry involving the company's books. And earlier this
year, Arthur Andersen shelled out $110 million to settle an
accounting fraud lawsuit involving its work for Sunbeam.
Accurate
financial reporting is the bedrock of our financial markets.
With the quality of financial reporting so clearly eroding,
the SEC should be shoring up this bedrock by vigorously enforcing
GAAP, not questioning the continued relevance of the "objective"
information it provides in today's securities markets.
Pay
no attention to that man behind the curtain, the Wizard of Oz
told Dorothy and her companions. My advice - ignore the man
at your peril!
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